How to Use Title Tags to Improve Your On-Page SEO

How to Use Title Tags to Improve Your On Page SEO e1590169106800

The title tag of your website is what tells the search engine the topic of your page.

 

 

In HTML code, it is listed within your headline – or <head> tag at the top of your page and indicated by a <title> command:

 

 

<html>

<head>

<title>Easy Ways to Lose Weight Fast</title>

 

Done-for-You Coding

 

 

If you are using a web builder program, such as WordPress, to create your website, this coding should occur automatically when you write your headline.

 

 

Make sure you give a unique title for each page on your site. This helps Google distinguish each page from the others on your site.

 

 

When your page appears on a search engine results list for your keywords, the contents of the title tag is what appears on the first line of the results. If they contain the words that the user searched in their query, they will appear in bold so that users can recognize if the page is likely to be relevant to their search.

 

 

Keep your titles brief, otherwise Google will only show a portion of it in the search result.

 

 

How to Use Title Tags to Improve Your On-Page SEO – Describe Content 

 

 

In addition to containing your primary keywords, the title should accurately describe the page’s content. Avoid using titles that are not relevant to the content or using vague titles such as “Untitled” or “Page 1”.

 

 

While titles should be only a few words or a single phrase that sums up your page’s purpose, a meta tag is a longer string of information the spider looks at when indexing the page. Meta tags can be a sentence or two or even a short paragraph in length. Snippets of the meta tag usually will appear below the title on the SERP.

 

 

How to Use Title Tags to Improve Your On-Page SEO – Image Titles

 

 

Search engine spiders will also look at any images you include on your site, specifically the image filename and “alt” attribute, which is the text phrase that describes the image if it cannot be displayed for some reason.

 

 

Name your images using brief, descriptive filenames that include your keywords whenever possible. Don’t use the default image filenames your computer will assign to your images if you don’t change them, such as “image1.jpg.webp” or “pic.gif”.

How to Create Headlines that Will Attract Click-Throughs

Lytron 2

The first thing most people look at when landing on a web page is the headline. If the headline captures their interest, they will be drawn into the content of the rest of the page.

 

Headline Rule Number 1 — Offer Solutions

 

The headline of your web page is your first opportunity to begin this process. It needs to offer reassurance to the page visitor that you have what they are looking for. In other words, it needs to offer a solution to whatever problem they are experiencing.

 

With your headline, you only get one brief moment to get your message across and make a great impression. So there’s no time to beat around the bush. Instead, tell the page visitor exactly what they want to hear.

 

For example, let’s say you are promoting digital products in the dating and relationships niche for guys looking to learn how to meet more girls.

 

At Last: “Get Any Girl’s Number in Just Minutes Using this Groundbreaking, Can’t Miss Technique That Works Like Magic!”

 

This type of compelling headline grabs the visitors’ attention and lets them know you have the solution they are looking for.

 

How to Create Headlines that Will Attract Click-Throughs – Headline Rule Number 2 — Use Action Words That Build Excitement

 

If you want the page visitor to continue reading your web page content, use action words that actually push them into continuing.

 

In the above example, the phrase “At Last” is a way of telegraphing that something unique is coming next and the phrase “Get Any Girl’s Number” uses desire (or the promise of sex) to push the reader into reading the rest of the copy.

 

Finally, the phrases “Can’t Miss Technique” and “Works Like Magic” build excitement and make them want to learn more.

How to Create Headlines that Will Attract Click-Throughs – Headline Rule Number 3 —  Be a Tease

 

An effective headline offers solutions, builds excitement, and uses action words to capture the reader’s attention, but it doesn’t always have to just come out and say exactly what it is that you are promoting. Using the same example from above, what if the headline for the same product read:

 

“Want to Know One Weird Trick that Will Help You Meet More Girls?!”

 

It informs and promises a solution, but it also captures the interest and imagination of the reader. Teasing the reader without revealing everything in the headline makes them want to keep moving on to your content to find out more.

How Data Gathering Helps Keep Us Safe

Formal

George Orwell’s book “1984” described a dystopian future in which the government – in the form of “Big Brother” – was constantly keeping tabs on everything its citizens did and said.

 

 

The leak of classified information by whistleblower Edward Snowden – a former employee of the Central Intelligence Agency (CIA) and a former contractor for the National Security Agency (NSA) – made Orwell’s predictions eerily prescient.

 

 

‘Big Brother’

 

 

Many people now believe that we already live in a Big Brother state and that the government is spying on our phone calls, our emails, our texts, and even our Facebook status updates.

 

 

After the attacks of September 11, 2001, the US Department of Defense and the intelligence community sought out new ways to analyze and use data on a grander scale than ever before. There was a real and immediate threat to national security and a war on terror had been declared, so many of the built-in checks and balances of government were temporarily ignored.

 

 

Advantages of Big Data to National Security

 

 

Big data — such as using SEO to quickly search and index online content — offered fast, effective tools for searching vast data pools for indications of criminal and terrorist activity. They also made it possible to identify and record personal relationships between criminals and terrorists that otherwise might not be seen. Cutting edge data analysis could even predict – with stunning accuracy – rising nation aggressors and threats to our national security, even wars.

 

 

Big data tools suddenly were available that could identify and respond to in-progress cyber-attacks. They could even power artificial intelligence that could drive the tools of war – such as unmanned drones and “smart” bombs – that could attack faster and more precisely than humans ever could.

 

 

How Data Gathering Helps Keep Us Safe – How Big Data Is Used

 

 

The applications for big data in national defense are vast. Some of the ways it currently is being used include:

 

 

• Situational awareness and visualization

 

 

• Correlating information for problem-solving

 

 

• Searching vast amounts of data for relevant information

 

 

• Managing enterprise data for cyber security

 

 

• Organizing logistical data such as asset catalogs

 

 

• Improving the delivery and analysis of public health care

 

 

• Open source information including analysis and integration

 

 

• In-memory data modernization

 

 

• Optimizing enterprise data and operations

 

 

• Using big data tools to improve weaponry and war

 

Like it or not, the use of Big Data as a means of national defense will likely only continue to expand as technologies become more advanced in the future.

 

When It Comes to Today’s Marketing, Video Is King

Keep Content Short Snappy and to the Point

Have you noticed that there are a lot more videos now as you scroll through your Facebook stream? And that the number of links to videos on Twitter and other social media sites also has increased?

 

 

This is no accident. Video is quickly becoming the primary way for people to communicate with each other. And it’s one of the most effective ways for you to promote your business, products, or brand.

 

 

Times Have Changed

 

 

Not that long ago — maybe a decade or so — the production costs of video kept most small businesses out of this type of media. But today there are practically zero production costs to creating original, effective video marketing.

 

 

That’s because most smartphones, tablets, laptops and other devices already come with built-in cameras and microphones. And the picture quality of the videos you can make with these cameras is much better than even the best video camera available on the market a decade ago.

 

 

Marketing – Free to Distribute

 

 

Then there’s distribution. In the past, if you wanted people to see your marketing videos, you would either have to spend a fortune on an ad buy for TV commercials, or pay a marketing company thousands to get your videos in the hands of producers and other content makers.

 

 

Now you can post your video for free on such sites as YouTube, Vimeo and other video sites where they can be seen instantly by millions of people.

 

 

You can even directly distribute your videos to your customers via email, text message, Facebook post, Twitter, or any number of other platforms. Or use SEO to get links to your video ranked high on Google.

 

 

Best of all, the production and distribution costs to you is next to nothing. Talk about a revolution in marketing!

 

 

The Future of Marketing

 

 

So it’s no wonder that so many small businesses like yours are turning to video to promote their products, brand, and services: People love them, they are practically free to create and distribute, and they are one of the most effective ways to get your marketing message in front of your customers.

Managing Digital Data Overruns Effectively

Managing Digital

Have you ever had a file cabinet that you kept shoving papers into until it was too full to close?

 

 

Digital data overruns work the same way. In both instances, the overflow doesn’t occur overnight, although it can often seem that way.

 

Managing Digital  Too Much Information

 

 

Data growth happens gradually over time until one day somebody discovers it and has to deal with it. This is how big data actually happened. Company files and databases were manageable at first, but then kept getting bigger and bigger. But it wasn’t until recently that companies purposely sought to grow data, making the problem even worse.

 

 

In reality, data analysis has been happening all along. Companies had tools to analyze data – such as database administrators, math geniuses, code writers, statisticians and functional algorithms. But at some point the sheer volume of data simply became too big to fit into data center storage.

 

 

Break It Down into Manageable Pieces

 

 

In response, some companies began running an analysis on select data samples, rather than the full set. This sometimes worked, but most people agreed it wasn’t the answer. When big data tools were developed, they were welcomed with open arms as a cheap and effective way to analyze huge amounts of data. Now companies are looking for ways to make big data tools cheaper, faster, more efficient and easier to use.

 

 

Real-time analytics is one of the most widely hailed advances of our time. It provides on-the-fly analysis of large data sets for the first time, so companies can see exactly what is going on right now and respond accordingly in real time.

 

 

But like all tech applications, real-time analytics isn’t a cure-all. There are times when they shouldn’t be used. The answer to when they should be used needs to be made on an individual basis based on an organization’s specific overall strategy, market, and customers.

Choosing the Best Meta Title to Get Your Website Noticed

Website 1

The terms “meta title” and “meta description” refer to textual words or phrases that describe your website to search engines.

 

You don’t necessarily have to include these within the content of your web page in order to get SEO value from them. Instead, they are simply there to give search engines and visitors an idea of what your page is all about in a nutshell.

 

Website – A Nutshell Description

 

When most visitors reach your page or see it listed on search engine results, they may not be familiar with who you are or what you do. So your meta title needs to provide some immediate, instant information about your business, not just its name and slogan.

 

Traditionally, a meta title will follow this structure: Keywords | Business Name | Location | Website

 

So, for example, if you own an exterminator business in Louisville call Bugs-B-Gone, your meta title might be “Exterminators Bugs-B-Gone Louisville”.

 

Website – Meta Title Tips

 

Some things to keep in mind:

  • Your meta title needs to be short. Google limits you to 70 characters, but the shorter the better. Between 50 and 55 characters — spaces included — is optimal.

 

  • The way your meta title appears on search engine results depends on the words the person searching types in. Google will put the words that match your meta title in bold. So keeping your meta title short is doubly important.

 

  • Use vertical bars to separate the different elements of your meta title. This makes it easier for people to read and helps it stand out better: Exterminators | Bugs-B-Gone | Louisville

 

  • Your meta title also will appear on browser tabes and social media posts, so make certain it is clear and eye-catching.

 

  • If you are a local business owner, it’s important to put the specific location of your business in your meta title. This will help limit your audience to only people within your geographic region.

 

Having a “smart” meta title will connect you with a bigger set of potential customers.

Does Your Business Collect Big Data? It Could Be Worth Something

Marketing 1

Big data is changing the economy as much as it is changing business, ushering in a new data economy in which data can be exchanged for money or used in place of money. Data is quickly becoming a valued resource and a bankable asset.

 

Yet most businesses don’t post data on their profit and loss sheets and don’t report it as an asset to be depreciated to the IRS. Nor can companies borrow against the value of their data.

 

So how can data be an asset when it doesn’t look or feel like other real assets?

 

Data Is Knowledge and Knowledge is an Asset

 

It’s helpful to think of data as knowledge, which is something that can be bought, sold and traded. For example, when you graduated from college, you had knowledge. You could use this knowledge to get a job.

 

The company that hired you bought your knowledge by hiring you. Even if you didn’t get a degree, you can gain knowledge from experience then use that to get a job. So knowledge is an asset for both employers and employees.

 

Does Your Business Collect Big Data – Monetizing Your Data

 

Yet it’s not something that can be listed on a P&L as a taxable and depreciable asset or used as collateral for a loan.

 

Why not? Because it’s nearly impossible to assign a value to knowledge because there are too many unknown variables. Two college graduates might have the same degree, but they generally won’t perform exactly the same in the same position. Nor will two people with the same amount of experience perform the same.

 

So a specific value can’t be assigned because there isn’t an easy way to objectively measure the amount and usefulness of an individual’s knowledge or how they will use it in future situations.

 

Does Your Business Collect Big Data – Data as an Asset

 

The same holds true for data – a type of knowledge – that a company owns. Few companies have mapped their data holdings, let alone their applications and future market value.

 

Yet without this type of clearly defined measurements, it’s almost impossible to assign a true value to data. Instead, data has to be considered a strategic asset rather than a hard asset.

Great Keywords Make Your Websites Easier to Find

Landing Pages

One of the most common ways for people today to find the products and services they want is to search Google. But how does Google know which websites to lead them toward? Keywords.

 

What are Keywords ?

 

Are the words and phrases that Internet users type into search engines like Google and Bing. They also are the words search engine algorithms look for when they scan web pages that tells them what the sites are all about.

 

Placing the most important keywords for your business in the right places on your website can exponentially improve the chances of your pages appearing on the front page or top spot of Google searches when prospective customers are searching online for the types of products and services you offer.

 

Where Keywords Should Be Placed

 

So where should you place the best keywords for your business?

 

  • The most important place is in the page’s the title tag. The first 64 characters of the title tag are shown as the click-through link on Google search result pages.

 

  • Your keywords also should appear in the meta description tags, which are what describes the page’s content. Keep meta descriptions less than 160 characters.

 

  • The H1 tag is the page’s header. You should have only one H1 tag per page. The header needs to both describe the page and appeal to the page visitor.

 

  • Your keywords or keyword phrase should appear at least once near the top of the page’s content, as well as anywhere it makes sense. Try to get your keywords in at least four to five times per page, but no more than that or it will seem like you are “keyword stuffing” the page.

 

  • Alt tags are the floating descriptions that appear when you place your cursor over an image. Use your keywords in the alt text of an image and also in the image file name.

Fresh Web Contents And Long Tail Keywords!

Website 1

Lytron is using long tail keywords and fresh web contents effectively to keep your online business highly competitive and profitable

 

SEO will help you get noticed by a search engine. So it should be your first priority in your online business. You must have a great SEO or the search engine will just pass you by and you won’t have any chances of surviving long in the business. This is very important, especially if you’re just beginning. There are many things that will help you climb the ladder of success. One of them is using the right keywords. They will help you survive the competition and be one of the winners occupying the first page of SERP.

 

One of the things that SEO Fort Lauderdale is for the past years is using long tail keywords. We discovered long ago how effective they are in getting the search engines attention. We have a lot of success using them and we’re glad that other SEO experts are now accepting its importance and effectiveness.

 

SEO Fort Lauderdale by Lytron Marketing Agency has been promoting these keyword types and many of our customers have seen its effect. They are high on the ranking list and are earning huge profits.

 

Long tail keywords are difficult to choose. There are so many of them and choosing which one works for your website better would require the services of experts like our SEO Fort Lauderdale personnel. The efficiency of long tail keywords in customer conversion is above 50%. Sometimes they go as high as 60%. That’s more than what shorter keywords are able to generate.

 

But first of all you should have an interesting blog to place these keywords. Without a blog, the keywords themselves are useless. . So while we acknowledge the importance of long tail keywords, we will never stop creating fresh web content for our customers. One can’t exist without the other.  As part of our SEO Fort Lauderdale offerings, we always see to it that we change our web contents twice a month. We even do it weekly and as much as half dozen times a month.

 

You can just imagine the creativity that the crawlers will find on your website as they do their routine rounds. This is one thing we can be proud of.  There’s nothing fancy in what our SEO Fort Lauderdale is doing. It’s hard work all the time. No letting up as we just plow on forward and take your website with us and place it among the top performers.

 

If you want the search engine to take notice of your website, we have presented already two of the effective solutions to you.  We know the necessities all along; we just discussed them to you. Every website which would want to stay healthy in the business should have them and we have the best people to deliver them to you.

 

Using long tail keywords can be laborious, but the results are quite compensating. Our SEO Fort Lauderdale experts don’t mind the hard work at all.

 

Money doesn’t come easy and the competition to earn is so close. Taking the easy route won’t work anymore. Google’s algorithm has made sure of that.

Importance of Writing Unique Content

For On Page SEO Content Quality Is Still Top Priority

UNIQUE CONTENT IS KEY FOR SEO

Article writing will always be relevant to your website. It’ll help boost your web presence, especially if you follow the SEO guidelines.  There’s nothing that can take its place in terms of relevancy and performance;  it, your business will be hard pressed to follow the right direction towards success.  With SEO working in favor of your web content, your website will find itself, where it should be, on page one. An excellent article writer will push your fortunes with SEO compatible web contents.

How will the customers know that the product you’re selling is the one that they need without the articles that’ll extol them? Another aim of the article is to explain your product’s relevance to the buying public. What are its advantages over the other products with the same usage? Is it more effective, is it safer, is the price cheaper, what are the ingredients and the proof that it really works?  The article or web content is highly responsible in selling the product once the customers have settled down in your website.  Your timely and fresh web contents will help the customer decide when buying your products. What else is there without the web content? Nothing!

The article writer is also responsible for making your web content and keywords work together. You know that your product’s success will depend on how the keywords are used, how many times they are used, and where they are used. The keywords are usually placed in the first paragraph and they are interspersed in the web content and again, they should be included in the last paragraph.

Importance of Writing Unique Content – A good article writer may explain your services briefly. That’s it.

There’s no need to suffocate the readers with what your product is capable of doing.  One of the most important aspects of content writing is showing how a customer is going to get benefited from your product.  What are the advantages that he or she will personally derive from it? Explaining the product in relation to customer needs will get more positive responses than concentrating on the product alone.  Whether you’re selling services or goods, it will be more to your business’s advantage and customer’s personal benefit if they know what’s in store for them rather than what makes the product great.

Fresh web contents are a must and it’s the role of your article writer to submit at least two a month. Or you can increase it even to 4 or 6 in a month. The most important part of the web content is getting you to where you want your business to go, what direction you want to take your product, and how you’re going to do it. Of course you can vary your approach. You can target the general public or just concentrate on a certain customer base.  If you have more web content per month it’ll be easier for you to keep your customers visiting your website. Yesterday’s news will not be as interesting compared to today’s headlines.

Mentioning your customer satisfaction and trust rating will do a lot in increasing your number of customer visits and the purchases that follows. And also, don’t limit your web content posting to your website. There are a lot of offline options that are more effective at getting a lot of positive responses such as Facebook or Twitter. Mobiles have also increased their influence in helping promote your products.

The articles are your smoking gun. Your web content gets the job done.