People today have shorter attention spans than ever. So they aren’t going to spend any more time on your website than necessary to determine if you offer what they want.
Call it the Amazon effect or attribute it to video games or TikTok videos, but when it comes to web design time is money: Specifically, their time is your money. If you don’t give people what they want INSTANTLY, they are going to click off your site and go to a competitor. That’s why today’s web design needs to be faster, clearer, and more user-oriented than ever.
Small business owners live and breathe their businesses. They are passionate about what they do. And if they could, they would spend all day talking about their products and services. The problem is that in the virtual world, nobody wants to hear about them.
Instead, people today are so accustomed to clicking on, getting what they want, and clicking off that they don’t have the time or inclination to spend a second more than they have to on your site. So successful small business owners choosing to do business in the virtual world (which is just about everybody these days) need to embrace these new realities.
Simple, Speedy Websites
Effective web design has no time for long, verbose blocks of text. It has no room for passionate stories about the company’s founding or values. Every word, image, headline, or quote needs to serve the specific function of pushing the visitor to do what they came there for in the first place: Buy the products or services you offer.
The online world is fast and getting faster. People won’t tolerate slow, congested websites that take their time getting to the point. Everything today is now, now, now. Smart small business owners understand this and adapt to the times.