When somebody clicks on your website, does it take a long time for it to load onto their laptop, tablet, or smartphone? If so, it could be because the server hosting your website is outdated, inefficient, or just plain slow to respond.
Websites that are slow to load are frustrating for users. And people have only so much patience before they click off your website and click through to your competitor’s pages. So investing in high-quality hosting is usually worth the money.
Most people who aren’t web designers are unfamiliar with the infrastructure that supports all those millions of websites available on the web. Many think that businesses somehow host their own websites on the computers at their headquarters. But the typical personal computer — even the more powerful ones used by businesses — has neither the capacity nor the ability to host even the most rudimentary websites.
Instead, most businesses turn to independent companies that specialize in hosting websites, web pages, and other digital real estates. These companies run server farms that have storage capacity that is exponentially larger than anything available for the typical stand-alone business. But not all hosting companies are built alike. And they definitely are not interchangeable.
Finding the Best Host
Just a few years ago, there were only a handful of big hosting companies for business owners to choose from, with hosts like GoDaddy and Bluehost leading the pack. Today, however, there are literally hundreds, if not thousands, in the US alone. And they range from the biggest like Amazon Web Services and Google Cloud Platform to more modest hosts like Squarespace and Liquid Web.
Finding the best host for your business can be challenging, especially if you aren’t familiar with the technical aspects of hosting. That’s where Lytron can help.
Our expert web designers can help you find the best host for your website so you can maximize loading speed and minimize visitor frustration.