Our 4 Steps STRATEGY
- What do they like, what is their gender, age, finances and social position?
- What would be their main identity?
- Who are your competitors? Are they growing?
- What are their main growth strategy?
- What are your efforts to grow your business?
- How much do you invest monthly to achieve your goals?
- What is your current Return on Investment. Do you know your conversion rate?
- Have a nice logo, business card, flyers, car wrapping or magnets
- A professional proposal, business presentation and contract
- A site prepared to increase conversions showing competitive advantages
- Offer coupons monthly
- Social Media Presence with constant posts - Reputation Management System: 5 Star Reviews on Google and FB
- Social Ads & Organic Posts
- Messenger Automation with bots & SMS Marketing
- Email & Content Marketing with Automation
- Ecommerce feeds with marketplaces (Amazon, Etsy, Ebay)
- Directory Listings
- We track and listen to your recorded calls to make quick decisions when a strategy is not working as expected.
- Get all your metrics in just one dashboard (Google ranking positions, competitors ratings, analytics, social insights, Google my business insights, reviews, etc).
People today shop differently than earlier generations. Or even than the way they did just a few years ago.
The internet, social media, and portable devices such as smartphones and tablets have caused fundamental change in shopper behavior. So if you are still using old-fashioned ways to market and promote your business, its products, and its services, you are missing out on a huge percentage of prospective customers or clients.
Today’s shoppers take three major steps into the journey of making purchase decisions.
During the first stage, the customer realizes a want or desire. This could be a problem they are experiencing that they would like to resolve, a need they have that they would like to satiate, or an opportunity they have encountered that they might want to exploit.
Their first response is typically researching information that will help them resolve this want or desire. It can include such things as going online to look for relevant articles or websites, reading eBooks or educational content to gather information, or taking other steps to prepare for decision-making.
Stage two is comparing the information they have and considering their different options or solutions. Armed with insight into a number of resolutions to their want or desire, they are weighing their options in order to make an informed decision.
From your business’s perspective, this is the most important stage. Your goal is to present a solution that is superior to all of your competitors — and to do it in a manner that is compelling, informative, and even entertaining. Simultaneously, you want to promote your brand as well as its individual products and/or services so that you can gain a customer for life.
In this final stage, your prospective customer has identified the best solution and acted on obtaining the desired result. This could be purchasing a product or service and, hopefully, building loyalty to a brand that can continue to enrich their lives.
Understanding this three-stage process is the first step in transforming your business and brand in order to appeal to 21st Century customers.