Web Design, Branding, Digital Ad Agency, Marketing Firm, Full Service Business Consulting in Fort Lauderdale

UX Website Design: 3 Mistakes to Avoid

Here at Lytron Marketing Agency, our Website experience spans over a decade and we have watched UX design evolve from large screen computers to hand held devices. For those who don’t know what UX is, User experience design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

 

Design

As a Graphic Designer by trade, I started off working with UX design before I realized what it was called. Choosing the best layout and design is apart of ever designers daily task but there are rules and structures within web that cannot be ignored unlike print where there can be more freedom for experimentation.

 

I read an article from Creative Digest and they gave some mistakes to avoid when working within UX Design but I wanted highlight three of the ones that stood out to me. Painful forms, Overwhelming designs with images and choices and Lack of Clarity are a few of the issues that I face designing here at Lytron Marketing Agency. As we always try to give our clients what they need to get a ROI with efficient forms and call to actions, many times this can be an area of contention, especially with popups. There has to be a balance between having a site that brings leads while still maintaining a sense of fluidity and a positive sign up or registration experience. Not to mention, ensuring that the aesthetics or the website’s images doesn’t overpower the information and content. Finally, the Lack of Clarity is an easy trap to fall in. As my background in Graphic Design dictates, an image is worth a thousand words and you could get lost in designing something that looks amazing but doesn’t clearly guide the user through the key areas of the site.

 

Having said all of this I am happy to declare that many of our customers are ecstatic about the way we design and we are constantly growing and evolving with the times. If you are interested in getting someone to work with you on UX design on your own site give us a call or chat. We will be happy to help!

When you spend so much time developing and creating your website, it’s sometimes difficult to get perspective. You are so up close and personal with the online content on your web page that you often can’t tell if it actually looks professional, let alone good.

 

We’ve all seen websites where we’ve thought, “What were they thinking?” Probably the page creator was thinking too much about the tiniest details of their web page that they couldn’t see that it didn’t have their original intended effect.

 

A Fresh Set of Eyes

 

When you are first developing your business or personal website, a good rule of thumb is this: The more people looking at your website, the better. You need to get as many different perspectives as possible so that you can measure how effective your web page is to a dispassionate observer.

 

You may not have an unbiased view of your website because you have put so much work into developing it. But when friends, family members, co-workers, classmates, and others critique your website, they don’t share your passion for the content. So they are more likely to see flaws that you perhaps can’t see.

 

Competitive Analysis

 

Another effective way to measure the value of your web page is to look at the websites of your direct competitors. What do their web pages look like? What kind of content do they include? How are their pages designed? Is the design effective?

 

If your web page looks like everybody else’s, it may not necessarily be a great thing. Similarly, if your page is way different than anything else you see your competitors are doing, it may be food for thought.

 

Keeping tabs on the competition and getting a fresh set of eyes on your web pages can help you avoid design errors that can harm the effectiveness of your website.

Web design today is more complicated today than ever before. Now that just about everybody is online pretty much all the time, websites always need to do more, more, more.

 

Keeping up with the latest developments can be a real challenge, especially for new web designers. It’s very easy to become overwhelmed by everything that’s going on to the point where the simplest, most basic things are forgotten.

 

With that in mind, here are five basic things every web designer needs to keep in mind when creating web pages of any type.

 

Five Basics Every Web Page Creator Should Remember – Keep It Simple

 

The last thing anybody wants to see when they log onto a web page is TMI, which stands for “too much information”. Generally, the simpler your website, the better.

Since most people are going to be looking at your website on their phones, it’s important to remove any dense blocks of text. Instead, use photos, illustrations, and key phrases to get your message across.

 

Make It Instinctual

 

Web users today don’t read instruction manuals. They want to land on your site and instantly understand what they need to do.

 

Make your website instinctual so that anybody can automatically use it even if they are totally unfamiliar with your content.

 

Highlight Your Brand

 

Don’t get distracted from your core message: Your brand. Whether you are promoting products or services, offering entertainment, or any other end purpose, you have a brand. Find it and promote it above everything else.

 

Get to the Point

 

People’s attention spans are shorter than ever. Anything extraneous on your website should be purged so that you can drive your visitors to do whatever it is you want them to do.

 

Five Basics Every Web Page Creator Should Remember – Make It Personal

 

One of your biggest goals should be to get people to return to your website again and again. Capture personal information like visitor’s names, email addresses, and phone numbers so you can continue to market to them in the future.

 

Websites today are more complicated than ever. But if you keep these five simple basics in mind, yours can be successful.

 

When meeting new people, first impressions are important. How people look, the way they act, how friendly and helpful they are all influence your decision whether or not to interact with them.

 

The same holds true for web pages. In fact, first impressions are even more important when people land on your web page. That’s because visitors will make judgments about the credibility of your web page in as little as 50 milliseconds after they land there.

 

And one out of every five people who visit your website will leave and never come back.

 

The First Crucial 10 Seconds

 

There are two primary questions people ask themselves when landing on a new website:

 

1. Is it safe?
2. Does it provide specifically what I’m looking for?

 

If a website doesn’t seem safe — in other words if people fear their laptop, smartphone, or another device might become infected by a virus or their personal data may be stolen — they will jump off instantly. With so much malware out there, it’s a legitimate concern.

 

Similarly, most internet users today don’t have the patience to waste time with a website that isn’t exactly what they are looking for. Within 10 seconds, visitors are likely to size up your web page and decide if you are giving them what they want. If not, they will click off and likely never return.

 

First Impressions Critically Important for Websites – Testing Your Web Pages

 

That’s why it’s a good idea to continually test your web pages to see how it measures up to these two questions. Test it yourself using different devices than the ones you usually use.

 

Plus, you want to have other people test your websites as well. Ask friends or co-workers to give you their initial impressions. Or incentivize your customers to respond to a brief survey to share their thoughts.