Websites Need to Be Renovated Periodically

Luana

Luana

Like anything else, websites can start to look old and outdated over time. Revamping your website with a more modern look, updated colors and fonts, and new photos and videos will surprise and delight your existing customers and help attract and retain new ones.

If your website looks exactly the way it did when you first launched it, there’s a good chance it’s out of date. In fact, if you haven’t touched anything on your website for three or four years or longer, it’s time to redo it. Stale, familiar websites can actively hurt your business — especially if your competitors are on the ball when it comes to continually upgrading their websites. You can’t afford NOT to renovate your website every couple of years.

Youthful and Attractive

People using the internet have very short attention spans — and they’re getting shorter. A website designed in 2017 is going to look old-fashioned and out of date when compared to one crafted this year or even this month. People notice when websites look old, when they are difficult to navigate, and when they are slow and frustrating.

People want fresh, vital websites that have the best and latest technologies built into them. They are more willing to buy from a website that is fast and modern than one that is old and slow. Updating your website keeps it fresh, exciting, and interactive. Most importantly, it keeps people engaged and more likely to come back again and again.

Lytron Web Design

If it has been more than three years since you last updated your website, it’s due for an overhaul. Lytron Web Design can give you a fresh new look with all the latest tech to make your site vital and exciting.

Don’t let an old and outdated website hurt your sales. Lytron Web Design has some fresh ideas that will make your website look better than brand new!

Give the Customers What They Want

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portfolio lytron 3 e1574691366647

The best websites give customers exactly what they want. So when designing a website for your business, the first thing the web design experts at Lytron Web Design want to know is, “Why are people coming to your website in the first place?”

The easiest way to meet your web visitors’ expectations is to put yourself in their shoes. When they actively seek out and click on your website, what do they want? The answers may be obvious or they may be more subtle. Our job is to figure out the solution and provide it to your customers.

Obvious Answers

Let’s look at some obvious reasons people would visit a business’s website. Hours of operation would rank right up there near the top. If the business is a restaurant, access to the menu would be a primary reason for visiting its website.

A description of services is often what people want when they click on your website: Do you provide the solutions they need for the problems they are experiencing? For example, if you run an automobile repair shop, do you make the kind of repairs they need right now? Do you provide towing services? Are your mechanics available evenings and weekends? Understanding the obvious reasons people are clicking on your business website makes it easy to give customers what they want.

Subtle Answers

But people don’t always click on websites for obvious reasons. In some instances, they want things that are perhaps more esoteric. For example, they may want reassurance that they will be valued as a customer. Or perhaps they might want to be part of a community of like-minded people who share common values.

The first job of the web designer is to understand why people visit the website in the first place, then provide visitors with exactly what they are looking for. Once you achieve this goal, the rest often takes care of itself.

Superior Web Design for Small Local Businesses

swot business people planning strategy in office 2CMPFUB

swot business people planning strategy in office 2CMPFUB

Successful websites appeal to visitors on countless different levels. They feature engaging images. They have vital textual content. They feature colors and fonts that are both appealing and easy to read.

The thousands of small choices made when building a website often can lead up to a finished product that is greater than the sum of its parts. When your business has a truly extraordinary website, it not only can attract lots of new visitors, but it can convert them into lifetime consumers of your company’s products and/or services.

Websites Are Magic

It’s stunning to think that just a little more than 20 years ago, websites didn’t really exist. Today, they play a vital, if not central, role in the success of any commercial operation. Both websites that are designed to be viewed on laptops and computers and those built for smartphones or tablets are crucially important to any business’s ability to engage with its target audience.

That’s because most consumers today turn to the internet for the products and services they want. And when your company has an appealing, engaging, and interactive website that makes genuine connections with visitors, you stand to capture the lion’s share of your market. Successful websites built reputations, promote brands, and instill the kind of confidence that converts first-time visitors into long-term customers.

Master Website Builders

Needless to say, there’s a lot riding on your website. That’s why you need to rely on a creative, collaborative web design company that understands the stakes. Lytron Web Design has helped dozens of local businesses capture people’s imaginations and build loyalty with stunning, imaginative websites.

Helping companies establish their image and sharpen their brand online is what we do best. And we have a proven track record of success in letting small local businesses plant their flag in the virtual marketplace. Let’s work together to create a successful, highly effective website for your small business.

 

Do Websites Still Matter?

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When people are looking for products or services online, it’s easy for them to be overwhelmed with the variety of choices. A single Google search can result in literally millions of options.

So how do consumers decide on one business over the other? Frequently, the biggest factor is what their website looks like.

Professional Websites

Beauty is only skin deep. You can’t judge a book by its cover. While these maxims may be true, they don’t apply to websites. Many prospective customers make buy or no-buy decisions exclusively on how professional a businesses’ website appears.

When a website is amateurish, outdated, or is difficult to navigate, you can expect people to spend very little time on it — or even abandon it altogether. But when a business’s website looks modern, sleek, and professionally produced, it instantly instills confidence in the mind of the consumer and they are much more likely to spend a lot more time visiting it — and eventually opting into the business itself.

Digital Decisions

With so many choices, people online don’t have time to spend scrolling through endless web pages. Decisions are often made on an instinctive level and are typically based on things like website appearance, ease of use, and how attractive the pictures are. It’s just human nature.

So for your business to succeed online, you need a website that looks good, is simple to use, and inspires visitors to learn more about the products and services you offer. The reality of the digital age is that you may only get a split second to appeal to people. So your website needs to have instant appeal.

Lytron Design specializes in creating visually optimized, appealing, simple-to-navigate websites that highlight your business’s best features while drawing people in to learn more about what you have to offer. We help make your business stand out from your competitors so web users choose you among all of your competitors.

One Business, Two Websites

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Most businesses today have an attractive, simple-to-navigate website where online customers can browse, book, and buy. But successful businesses actually have two versions of their company website: One for internet users and one for people using portable devices.

Mobile-ready websites represent the next stage for companies seeking to expand their online presence. They tend to be simpler, cleaner, and less wordy than their web-based counterparts. That’s because they are designed to be viewed by people using smartphones, tablets, and other devices with much smaller screens.

Capturing Customers

Traditional websites designed to be viewed on a laptop or home computer have the luxury of space and clarity. They can feature more content, bigger images, and sharper detail.

But thanks to advancements in smartphone technology, significantly faster WiFi speed, and the availability of broadband practically everywhere, an increasing number of consumers are abandoning their computers and doing most of their web surfing on their smartphones. So businesses need to react by creating mobile-friendly websites that are designed to be viewed on these types of devices.

Streamlined for Surfing

Try viewing a website designed for a computer screen on your smartphone and you will instantly see the problem: Text that is too small to read, buttons that are too small to push, and significantly lower loading speed.

Mobile-ready websites have specific features that make them easier to use for people using smartphones and other portable devices, including larger navigation buttons, reformatted content, and images optimized for viewing on iPhones, Androids, and other mobile devices.

Smart companies have smarter, mobile-friendly websites. Successful businesses recognize the trend towards smartphones and take the appropriate steps to ensure they capture the largest possible pool of prospective customers.

If your website has not yet been optimized for mobile viewing, you are absolutely missing out on the growing trend towards mobile surfing.

Breakthrough Web Design Trends for Fall

Lytron 7 Easy Resize.com

Web DesignSummer is already in full swing but many businesses already are getting ready for fall — especially when it comes to their web design. This year, as more consumers make online searches their primary way of seeking out the products and services they want, having a cutting edge website is more important than ever.

 

Web design is constantly changing. But here are some trends that could help your website stand out from your competitors.

 

3D Illustrations

 

Remember 3D movies? The kind where you had to wear special glasses in the theater to see the picture properly? Today, revolutionary changes in web design allow some illustrations on websites to appear in three dimensions with the naked eye.

 

These vibrant, artistic illustrations practically jump off the screen to capture the viewer’s attention. They promote a more interactive experience that delight and compel visitors to return to your page again and again.

 

Screen-Dominating Text

 

Web page designers have discovered that really big words are effective at capturing the attention of web viewers. No, not words with lots of letters that are hard to pronounce and difficult to understand, but physically big words that dominate the screen.

 

Huge fragmented messages on web pages instantly grab the eye’s attention and force viewers to focus on the message being displayed. The communicate urgency and immediacy while engaging the viewer’s imagination.

 

Non-Traditional Cursors

 

The popularity of video games has led web page designers to replace the traditional on-screen cursor with innovative alternatives. Now the cursor on your web page can be your company’s logo, a mascot, or anything else the delights and entertains visitors while encouraging them to spend more time there.

 

Designers can also play around with the function of the cursor. Instead of just pointing and clicking, now cursors can click and hold to add new elements, such as to get a .gif file to load or to play a brief video or animation.

 

The more interactive and entertaining your website is for visitors, the more likely they are to find it, spend time on it, and interact with your business.

Optimize Your Website for Mobile Viewing

Results

Website When you go online to look for products or services do you sit down in front of a computer? Or do you simply whip out your smartphone? Odds are you do both — but are more likely to use your phone 66% of the time, according to a report from the Pew Research Center.

 

Consumers prefer phones over computers because of convenience, location, and speed. Most people don’t have access to their home computer when they are at work, in their cars, or walking around the streets. But when they want to look for that new book they heard about or find a plumber online, they usually aren’t willing to wait until they get home to do it.

 

Smartphones provide instant access to the Internet from practically anywhere — which is why your website needs to be mobile optimized.

 

Faster, Better, Stronger

 

Mobile websites are different than your primary website. If you spent a lot of time and money developing your website for your business so that customers can find your business online, that’s great. But if they click on that website on their phones and it isn’t optimized for mobile phones and tablets, it’s probably going to be slow to load, too crowded to easily read, and not responsive enough for visitors.

 

That means a lot of visitors — if not most prospective customers — are going to click off and visit the mobile-optimized website of your competitors rather than stick around and try to navigate your old-fashioned, slow, and cumbersome website.

 

Website – Built for Speed

 

With 66% of consumers using their smartphones to shop for products and services, you can’t afford to ignore mobile optimization for your website. That’s like shutting the door to 2 out of every 3 customers looking for your business.

 

Mobile optimization improves the way the majority of customers interact with your business online. So if you don’t yet have it, what’s stopping you?

UX Website Design: 3 Mistakes to Avoid

UX Website Design 3 Mistakes to Avoid

UX Website Design: 3 Mistakes to Avoid

Here at Lytron Marketing Agency, our Website experience spans over a decade and we have watched UX design evolve from large screen computers to hand held devices. For those who don’t know what UX is, User experience design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

 

Design

As a Graphic Designer by trade, I started off working with UX design before I realized what it was called. Choosing the best layout and design is apart of ever designers daily task but there are rules and structures within web that cannot be ignored unlike print where there can be more freedom for experimentation.

 

I read an article from Creative Digest and they gave some mistakes to avoid when working within UX Design but I wanted highlight three of the ones that stood out to me. Painful forms, Overwhelming designs with images and choices and Lack of Clarity are a few of the issues that I face designing here at Lytron Marketing Agency. As we always try to give our clients what they need to get a ROI with efficient forms and call to actions, many times this can be an area of contention, especially with popups. There has to be a balance between having a site that brings leads while still maintaining a sense of fluidity and a positive sign up or registration experience. Not to mention, ensuring that the aesthetics or the website’s images doesn’t overpower the information and content. Finally, the Lack of Clarity is an easy trap to fall in. As my background in Graphic Design dictates, an image is worth a thousand words and you could get lost in designing something that looks amazing but doesn’t clearly guide the user through the key areas of the site.

 

Having said all of this I am happy to declare that many of our customers are ecstatic about the way we design and we are constantly growing and evolving with the times. If you are interested in getting someone to work with you on UX design on your own site give us a call or chat. We will be happy to help!

In the 21st Century, Businesses Need an Online Presence

In the 21st Century Businesses Need an Online Presence

We are only 20 years into the 21st Century and already life has changed enormously, especially in commerce.

 

We are on the verge of having self-driving cars and trucks, packages that are delivered to our doorsteps by robotic drones, and widespread automation in both the home and the workplace.

 

Despite all these futuristic technological advances, one thing hasn’t changed for business owners: If you don’t continually attract and engage new customers, your business isn’t going to be successful.

 

Creating an Online Presence

 

Today’s consumers are looking for the products and services they want online. That’s a modern business fact. So if you are relying on outdated methods to attract new customers such as print media marketing, costly radio or TV ads, or direct mail, you may not be getting the most for your marketing dollar.

 

A better approach today is to cultivate an online presence using a business website, especially one that is mobile friendly. You also need a comprehensive web-based marketing campaign that includes SEO, a heightened social media presence, and an aggressive approach toward actively attracting and engaging Internet users who have shown an interest in the types of products and services you offer.

 

Building Your Web-Based Business

 

This is where “Lytron Lead Generation” can help. We specialize in heightening the online identity of both existing and new businesses. We have worked with dozens of clients both in South Florida and throughout the US establish, promote, and expand web-based business solutions that produce profitable results.

 

We can help you create a website, expand your social influence, and attract new customers both online and in the real world.

 

The 21st Century will continue to create new high-tech opportunities for businesses that are willing to adapt. “Lytron Lead Generation” can help your business optimize your response to these advancements to build your business and expand your online presence.

Does Your Website Look Professional?

Does Your Website Look Professional

When you spend so much time developing and creating your website, it’s sometimes difficult to get perspective. You are so up close and personal with the online content on your web page that you often can’t tell if it actually looks professional, let alone good.

 

We’ve all seen websites where we’ve thought, “What were they thinking?” Probably the page creator was thinking too much about the tiniest details of their web page that they couldn’t see that it didn’t have their original intended effect.

 

A Fresh Set of Eyes

 

When you are first developing your business or personal website, a good rule of thumb is this: The more people looking at your website, the better. You need to get as many different perspectives as possible so that you can measure how effective your web page is to a dispassionate observer.

 

You may not have an unbiased view of your website because you have put so much work into developing it. But when friends, family members, co-workers, classmates, and others critique your website, they don’t share your passion for the content. So they are more likely to see flaws that you perhaps can’t see.

 

Competitive Analysis

 

Another effective way to measure the value of your web page is to look at the websites of your direct competitors. What do their web pages look like? What kind of content do they include? How are their pages designed? Is the design effective?

 

If your web page looks like everybody else’s, it may not necessarily be a great thing. Similarly, if your page is way different than anything else you see your competitors are doing, it may be food for thought.

 

Keeping tabs on the competition and getting a fresh set of eyes on your web pages can help you avoid design errors that can harm the effectiveness of your website.