Web Design, Branding, Digital Ad Agency, Marketing Firm, Full Service Business Consulting in Fort Lauderdale

Many commercial websites now feature a “Live Chat” option. Typically, it is located in the bottom right-hand corner of the screen and includes text boxes that allow customers to interact directly with a brand representative 24/7/365.

“Live Chat” has grown in popularity partially because it gives customers instant access if they have questions about products, returns or exchanges, or other issues related to the product or service. But there’s an even more important reason so many online retailers are including this interactive option on their websites.

Building Brand Loyalty

“Live Chat” increases the amount of time customers spend on your website, a critical measurement of online success. In the past, these same retailers might send customers with questions to a “Frequently Asked Questions” or “FAQ” page. But “Live Chat” offers customers the same solutions but with the opportunity for the online retailer to solve problems, answer follow-up questions, and ultimately build brand loyalty.

The interactive chat box also distinguishes your website from competitors that don’t offer this option. It lets your customers know you genuinely care about their satisfaction with your products or services and lets you fix issues quickly and to their immediate satisfaction, increasing the likelihood they will return to your brand in the future.

Simple Operation

Offering around-the-clock customer interaction isn’t as complicated as it sounds. For small businesses, there’s no reason to staff a call center 24/7 or hire an outside vendor to handle your intake. Instead, texts can be instantly forwarded to the business owner’s smartphone or to the desktop of a manager or designated employee.

If they number of inquiries increases to the level that they can’t be managed by one person (a good problem to have, btw), the response cycle can be expanded to include a customer service department or multiple business representatives responding to text inquiries.

Including a “Live Chat” option on your website build customer loyalty, increases the amount of time people spend on your website, and resolves problems before they can become a bigger issue.

There may never be a moment more important to the success of your business than right now. While you could say that for practically any time, it’s actually true, well, right now.

There are a number of factors all converging that make right now the perfect opportunity for expanding the size and scope of your business. Some have to do with technology, some with the current social situation, and some with the recent past. But all together, they add up to a once-in-a-lifetime chance to grow and grow big … right now.

Opportunity Factors

First, let’s talk about technology. Communities around the country and even the globe are converting to 5G capability. While what that means in terms of technology may be complicated, the simple meaning is that phones, laptops, and computers are now faster than ever, able to handle bigger files, and can stream practically unlimited video seamlessly and constantly.

Second, the world is emerging from a once-in-a-century global pandemic. People who have been locked in their homes for 15+ months are now emerging with money to spend and a desire to try new things.

Finally, the economic consequences of the pandemic were enormous. Many businesses were not able to survive the shutdown. But many of those that did now find themselves with far less competition and a lot higher demand for their products and services.

The Bottom Line

The confluence of all these circumstances means your business is poised to have its greatest success ever — as long as you have the tools and strategy to take advantage of the situation.

Lytron Design is committed to growing your business through digital marketing, brand management, website development, and other strategies that allow you to take full advantage of this rare opportunity to grow your business.

There literally has never been a greater time for your business than right now. Let Lytron Design help you make the most of the moment.

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