Use Separate Websites For Specific Audiences

Use Separate Websites For Specific Audiences

If your business uses a website to promote your brand, sell products or services, or simply generate new customer leads, you already are ahead of the game. An increasing number of people worldwide are choosing the web over every other media to find the companies, products, and services they want.

 

But what if you are doing business in one country and want to attract a more global customer base. For example, you have a business based in the US but want to be able to attract customers from Canada, the UK, or Australia. How can you do it?

 

The Money Problem

 

If you are simply offering information and not products or services that need to be paid for, you may be able to get away with just one website. But if you are doing actual business in other countries, you probably will want to consider a separate website for each country that you have paying customers.

 

The problem is with the money. While it is technically possible to accept multiple types of currencies on the same website, it can be really complicated. And you can’t expect customers to pay in your local currency. You wouldn’t want to buy a product online from China and have to pay in yen, would you? Of course not!

 

Canadian customers need to be able to pay in Canadian dollars. UK customers need to use the English pound for currency. Mexican customers want to be able to pay in pesos. If you require them all to pay in US dollars, you’re probably going to lose the sale.

 

Use Separate Websites For Specific Audiences – Focused Content

 

Another benefit of having separate websites for each country where you do business is that it gives you the ability to fine-tune your content to your specific audience. You can even use a different language.

 

When you globalize your company, you generally need to use a different website for each specific set of international customers.

Fast-Loading Pages Keeps Visitors Coming

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It’s no secret that internet users prefer speed. If pages take too long to load, particularly on mobile devices, visitors are likely to bounce somewhere else.

 

In fact, recent studies have found that if a web page takes longer than 3 seconds to load, about 40 percent of people will just go somewhere else. That’s a problem if you rely on your business website to attract new customers and hang on to existing ones.

 

Google and AMP

 

Google, the world’s most popular search engine, is aware of how important speed is to website creators. That’s why the company launched a new initiative to build a better, faster, and more user-friendly mobile web platform that is specifically designed for mobile devices.

 

Accelerated Mobile Pages is a project that essentially creates a set of rules that form a simpler, faster version of HTML. Pages that follow AMP load very quickly on mobile devices so that page visitors will stay longer and not bounce off to someplace else.

 

Because AMP pages feature a more streamlined version of HTML and CSS, pages load about 30 times faster than non-AMP compliant pages. The average AMP-ready page loads in just 0.7 seconds on a standard mobile device, compared to 22 seconds for non-AMP pages.

 

Fast-Loading Pages Keeps Visitors Coming – Cloud-Based Content

 

Another way AMP loads faster is that content is cached in the cloud and not delivered from webpage’s server. That frees up a lot more processing time.

 

The downside is that AMP is relatively new. It was only introduced in February of 2016. So there is still a lot of caution about it among some web page owners who may want to see AMP prove itself before adopting this new technology.

 

If you a ready to give AMP a try, there is a free WordPress plugin you can use to “amp up” your page loading speeds on mobile devices.

 

Too Many Bounce Backs Can Hurt Your SEO Ranking

Search engines like Google, Yahoo, Bing, and others use a lot of different kinds of metrics when assessing the value of your website. One of the most important is the number of bounce backs they detect from your web page.

 

 

A bounce back is when somebody goes online, finds your website and clicks on it, then immediately clicks back to the search results page — presumably because they did not find what they were looking for on your website. Too many bounces will definitely hurt your site rankings.

 

Bounce Backs Hurt Your Rankings

 

Search engines don’t always know why a visitor bounced back from your website. Nor do they care. They simply want to make sure they are providing their search engine users with high-quality results they can actually use.

 

So when Google detects a lot of bounce backs from your website, it will automatically assume that your website isn’t useful. And it will penalize your website by ranking it lower.

 

Too Many Bounce Backs Can Hurt Your SEO Ranking – Reducing Bounce Backs

 

There are many different reasons why your website may have a lot of bounce backs. The most common one has to do with user experience, also known as UX.

 

User experience is related to things like site speed, site architecture, quality content, and even the colors and fonts you chose to use on your website. If visitors don’t like any of these things, they are likely to bounce back to the search page where they found your website in the first place.

 

To improve your site rankings, it is critical that you identify the reasons for bounces. Once you can identify what people don’t like about your web pages, then you can do something to correct it.

 

Fixing bounces is one of the fastest and most effective ways to show immediate improvement in your rankings on the most popular search engines.

For On Page SEO Content Quality Is Still Top Priority

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There are all kinds of things you can do to improve the Search Engine Optimization of your web pages, including both on-page and off-page SEO techniques.

 

But there is nothing more important than providing your page visitors with high-value, helpful content that they can actually use. If you do nothing else, create high-quality content and your web pages will attract a lot of visitors.

 

Content and Web Crawlers

 

Search engines like Yahoo, Bing, and Google use a lot of criteria when judging the value of web pages. But the number one thing they are looking for is high-quality, useful content.

 

It’s simply supply and demand. People aren’t going to use search engines that don’t give good results they can use right away. So Google isn’t going to rank web pages high unless they meet this measurement first and foremost.

 

Your web page can have outstanding design, great embedded keywords, and every other type of SEO technique known to programmers worldwide, but if it doesn’t provide visitors with great content they can genuinely use, it’s never going to rank at the top of the search engine results pages for your keywords. It’s really that simple.

 

For On Page SEO Content Quality Is Still Top Priority – Measure Your Content

 

To ensure your web page has high-value content, simply ask yourself two essential questions:

 

Why are people looking for web pages like yours?

 

What do they expect to find when they arrive there?

 

If your web page clearly provides visitors looking for specific pages like yours exactly what they want when they land there, there is no way your page won’t rank high. Even if you do nothing else to improve your SEO, your page will attract the attention of the top search engines like Google.

 

Providing valuable content that people can genuinely use right away is the best way to get your web pages ranked at the top of Google.

 

Monetizing Personal Data with Your Website

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People will return to businesses if they feel as if they have a personal relationship with them.

 

Think about your own experience: When employees at your favorite coffee shop know your regular order or your local bookstore calls you when your favorite author has a new book out, aren’t you more likely to go back there?

 

Capturing and storing personal information about your customers can help build trust relationships with them and keep them returning to your online business again and again.

 

 The Value of Birthdays

One of the easiest types of personal data to capture and store is birthdays. When you ask your customer for their birthday, you can use this data to create special offers, discounts, and other personalized birthday celebrations.

 

Most people like to have their birthdays recognized and celebrated. Storing a customer’s birthday as a data string in their digital personal information file allows your business to make your customers feel special and strengthen your trust relationship with them.

 

Monetizing Personal Data with Your Website – Other Personal Data

 

Birthdays aren’t the only personal information you can collect and store about your customers. Information such the name of the city where they live, whether or not they are married or have children, and where they went to school can be invaluable in building trust bonds.

 

Product preferences are another great way to let your customers feel as if you know them personally. If they always buy the same products or brands from you, your business can create a personalized marketing plan that will ensure they come back to your website to purchase those products every time.

 

People like to be recognized and appreciated, even by the businesses they deal with only online. By learning and storing personal information such as birthdays and product preferences, you can build customer loyalty and increase retention.

 

How Web Search Engines Work

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In less than 20 years, the internet has gone from not existing to being one of the biggest and most influential industries in the world.

 

Google, which was only founded in 1998, is now the most popular search engine on the web. Every day, billions of people use it to find information, buy products, stream video, and many other uses.

 

The Three Stages of Search Engines

 

While we all rely on the internet for practically everything today, most people have no actual idea how it works.

 

Search engines like Google, Bing!, and others use three basic stages. The first is crawling, where content is discovered. The second is indexing, where the discovered content is analyzed then stored in huge databases. And the third is retrieval, which is when you use Google to find what you are looking for on the web.

 

Crawling

 

Crawling involves scanning a website to get a complete list of everything on it, including page title, keywords, and links to other sites.

 

Google uses automated bots called “spiders” to scan hundreds of new websites every second.

 

How Web Search Engines Work – Indexing

Once a site has been discovered and crawled through, the search engine will then index it, separating it into its various components so that it can be shared with the search engine’s users according to multiple subjects and uses.  storing it in vast hard drives capable of holding petabytes worth of data.

 

Google stores the data its search engine indexes in vast hard drives capable of holding petabytes worth of data.

 

How Web Search Engines Work – Retrieval 

 

The third and final stage is actually performed by you. When you type keywords into Google’s search engine, you are asking the search engine to retrieve the results it indexed and display them on your device.

 

Google uses a complex, constantly changing algorithm to display the results in the order the search engine believes will be most useful to you.

Tips for Optimizing Your Website

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When visitors land on your website, do they immediately understand what your business does or what types of products you offer?

 

If not, the problem usually lies with your web design. How you set up your pages directly influences whether your page visitors are going to stick around or “bounce” to another site.

 

 

Things to Avoid

 

If your web page is too busy, if it includes a lot of annoying animations, or you are still using Flash, your visitors are probably going to be turned off by your content.

 

Plus, the more moving parts your website has, the slower it’s going to load, especially on smartphones and other portable devices.

 

It’s fine to include animation, videos, and other moving media. Just make sure they support your content and give your visitors to play them only if they want to watch them.

 

 

Tips for Optimizing Your Website – Things to Include

 

One of the most important ways search engines determine whether or not a particular web page is popular is by how many social media shares it receives.

 

If people are sharing your page on their Facebook or Twitter accounts, it’s going to significantly improve its rankings on Google and other search engines.

 

Make it easy for people to share your pages by including social share and “Follow” buttons on every page of your website. Then encourage visitors to use them.

 

 

Tips for Optimizing Your Website – Call to Action

 

When visitors land on your web page, you usually want them to do something specific like buy a product, watch a video, or click through to another page.

 

Tell people specifically what you want them to do by using a “Call to Action”. Many visitors won’t know what to do next unless you explicitly tell them.

 

People are more likely to spend more time on your web page if they find it visually appealing and they understand specifically what you want them to do.

Overstuffing Your Webpage with Keywords Is Counterproductive

Keywords

Search engines like Google and Bing! work by scanning content on the Internet and ranking them according to their keywords. These are words or phrases that tell the search engine what the web page is about.

 

Using the best keywords in the right places on your web pages can help propel your sites to the top of the Search Engine Results Pages (SERPs) for Google and other popular search engines.

 

But using too many keywords in too many places on your web pages can actually be counterproductive to your purpose of attracting new customers, readers, or other website visitors.

 

An Example

 

For example, let’s say you own an auto repair business in Fort Myers and you want to attract new customers to your website.

 

Optimal keywords might include things like “Fort Myers auto repair”, “Fort Myers dent removal”, “Fort Myers towing”, “Fort Myers car repair”, and “auto repair in Fort Myers”.

 

When you put these words of phrases in places like the headline, sub-headlines, the first 100 words of your content, the last 100 words of your content, photo descriptions, and other places, search engines will see them and understand that your website is about an auto repair business in Fort Myers, Florida.

 

Keyword Stuffing

 

While you may have pleased the search engine algorithm scanning and ranking your website, it’s also important to remember who the web page is ultimately intended for: The viewer.

 

Search engines help people find your web pages. But it’s up to you to get them to stay and read your content once they arrive. If they find keyword stuffed sentences like this, they probably won’t stick around:

 

“Our Fort Myers auto repair business specializes in Fort Myers dent removal, Fort Myers towing, Fort Myers car repair, and other auto repair in Fort Myers.”

 

Keywords are important for getting your pages ranked high, but they shouldn’t interfere with the end user’s ability to interact with your web pages.

With SEO Don’t Lose Sight of the Big Picture

With SEO Dont Lose Sight of the Big Picture

The algorithms search engines like Google, Bing, and Yahoo use to create search engine results pages (SERPs) are highly complicated and top-secret. They also are constantly being updated, improved, and modified.

 

A lot of web page managers will spend endless hours trying to outsmart these algorithms, constantly scanning the web for anything that will give them an edge over the competition. In some instances, companies will pay thousands of dollars and devote weeks of resources to move up just a few spots on the SERP for their specific keywords.

 

Given today’s highly competitive online environment, it’s easy to get caught up in this web-based arms race. Unfortunately, it’s also easy to lose sight of the big picture.

 

Web Page Basics

 

Inserting a keyword here or moving an image there may marginally improve your page rankings. But if you really want to attract more people to your web pages all you really need to do is to provide high-quality content that people can actually use.

 

That’s what search engines value most. And it makes sense.

 

From Google’s perspective, they want web users to use their search engine more than any other because then they can sell more space to advertisers and make more money. And the best way to attract the highest number of web users is to give the best possible search engine experience.

 

With SEO Don’t Lose Sight of the Big Picture – Give Them What They Want

 

If people go to Google to find information or products they want to buy and instead discover links to low-quality websites that are only marginally related to what they are searching for, they are going to go somewhere else.

 

The same holds true for your web pages. If you don’t provide your customers or clients with what they want, they will keep searching until they find what they are looking for.

 

Google understands this. And you should, too.

Keywords May Not Be as Important as They Once Were

Pretty much since the internet was invented, keywords have been the holy grail of most web page creators. That’s because search engines use keywords to scan through web pages, identify what they are about, and rank them according to how valuable they will be to their users.

 

Today, however, keywords may not be as significant as they once were. Search engines like Google, Bing, Yahoo and others are more sophisticated than ever. And web users themselves are more advanced as well.,

 

What Really Matters

 

Make no mistake: It’s still worthwhile to include great keywords within your web content. But search engines are now looking for something more.

 

Specifically, Google and the others want to ensure that your web pages contain high-quality content that their users will find useful. Today’s search engines are getting much better at determining what users actually want.

 

So web users are now typing in longer and more detailed searches into their search engine queries. And the search engine algorithms are taking this detailed data to provide better results more quickly.

 

Keywords May Not Be as Important as They Once Were – The Appropriate Response

 

Tha means companies need to place value on optimizing their content based on intent, rather than simply finding great keywords. There are three ways to do this:

 

Investigate — How are customers finding your website? Why are they choosing your web page over all the others?

 

  1. Optimize — Based on your research, give people what they want. This will, in turn, attract even more online visitors to your web pages.
  3. Adjust — Continually monitor what is working and what isn’t on your web pages. Ditch anything that doesn’t provide you the results you want and double down on the things they do.

 

While keywords are still important, everything about the internet is more sophisticated than it used to be. Businesses that roll with these changes are more likely to succeed.