Post-Interaction Opinion Surveys Offer Multiple Benefits

post interaction opinion surveys offer multiple benefits

When customers click on your website, shop in your online store, or even visit your brick and mortar business, you want to ensure that they have the most positive, problem-free experience possible.


If something goes wrong — such as their having a technical issue, a negative customer service interaction, or they fail to get the products or services they want in a timely manner — you need to know about it as soon as possible.


Resolving a problem to a customer’s satisfaction can often strengthen loyalty bonds and make the formerly unhappy customer a raving fan of your business.


Valuable Information


But you can’t fix a problem if you don’t know about it. And an unhappy customer who believes you don’t care about their business can be poisonous to your business. If they complain about your website or business to their social media contacts alone, it could cost you hundreds of potential customers.


One of the fastest and easiest ways to identify and correct problems is through post-interaction opinion surveys. As a consumer or web user, you may find these to be annoying. But if a customer has a genuine problem with your business, it offers them a fast and efficient way to be heard.


And post-interaction opinion surveys give business owners the opportunity to win back the business of unhappy customers and convert potential toxic complainers into raving fans of their business.


Post-Interaction Opinion Surveys Offer Multiple Benefits – Opportunities to Improve


Post-interaction opinion surveys also give web page owners valuable input as to how they can improve their visitors’ experiences.


When you are looking at your own web page every day, it’s hard to see it objectively. But opinion surveys from existing customers give you key insights that you otherwise might now see.


Post-interaction opinion surveys are relatively easy to create. Many web page design programs have plug-ins that will automatically generate them for every customer who visits your page.


On-Screen Tech Support Builds Bonds with Customers

There is a growing trend among many online retailers to provide on-screen tech support boxes right on their business website. You may have seen these text boxes, which usually pop up at the bottom right-hand corner of the screen when the user lands on the web page.


Typically, these on-screen tech support boxes say something like, “Let me know if there is anything I can help you with today!” They also may include an image of a smiling person wearing a headset.


How On-Screen Text Boxes Work


If the page visitor has questions about your products, services, or other aspects of your business, they can simply type in a text message into the text box.


If the on-screen support screen is being monitored by somebody within your company, they can respond right away in real time. Often this responsibility is “pushed” to a specific department, such as customer service.


Depending on the setup you use for the on-screen text box, any customer inquiries may be forwarded to an individual’s laptop, smartphone, or another device.


On-Screen Tech Support Builds Bonds with Customers – SEO — Building Customer Loyalty Bonds


Having an on-screen tech support box right on your website is a great way to build loyalty bonds with your customers. While a very small percentage of customers will actually use the box, people like the idea that there is a real, live person they can communicate with at any time they like.


It helps them feel as if you genuinely care about their concerns and questions. On-screen tech support text boxes also give you the opportunity to resolve customers complaints, fix problems, and even upsell customers to more of your products and services.


These increasingly popular add-ons to your web pages can be a very effective way to enhance both the usefulness and interactivity of your web pages.

Including a Poll Builds Customer Loyalty

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One of the most effective ways to make your customers feel as if their opinion counts is to include a poll on your web page, blog, or another online site.


Polls also are simple, fast, and valuable ways to gather critical information that can help your business improve. They let you understand how your customers truly feel about important elements of your business, such as products, quality of service, or other elements.


 Adding Polls to Your Web Pages


Most web page design programs, including WordPress and others, have simple tools that make it easy to insert a poll onto your blog or website. These widgets are tiny bits of code that are automatically inserted into your page. All you need to do is to create the poll question and a few possible answers.


When customers land on your blog or webpage, they will see a professional-looking poll that they can use to share their opinions about whatever question you ask. The widget will then capture and store their responses, as well as all the other participants who take the poll and deliver you the results in a simple, easy-to-understand format.


Including a Poll Builds Customer Loyalty –  Change It Up


Based on the results of the poll you can improve your products, your service, or other elements of your business. Or you can use the data to make other improvements to your business.


There is no limit to the number or type of polls you can include on your web pages. You can change your polls every month, every week, or every day if you want.


Polls are a fast, simple, and effective way to get feedback directly from your customers. The information you collect can be helpful when looking for ways to improve the quality of your business, products, or service.


Blogs Provide Continuous Contact with Customers

Blogs Provide Continuous Contact with Customers

For today’s businesses to be successful, they need to do more than just make connections with new customers. They also need to constantly reinforce that relationship so that they come back to your business again and again.


Most businesses won’t survive if they have only one initial contact with a customer and then never see them again. The key to profitability is to build long-term relationships with people so that they come back to your business every time they need the products and services that you offer.


And it’s even better if your customers are so impressed with the quality of your business that they recommend you to their family, friends, and social media contacts.


The Power of Blogging


If you want to maintain your customer base and nurture these strong loyalty relationships, you need to continually give your customers something they genuinely want and can actually use.


Blogs fit this bill. Blogs offer customers something they will always find valuable: Information. This can include news about your company or its product and services, but it also can include useful information about things that genuinely matter to your customers, even if it isn’t directly related to your business.


In fact, the fewer direct promotions you offer with your blog, the stronger your relationships with your customers can be. When you connect with people as if you are their friend rather than constantly trying to sell them something, they will be more open to listening to what you have to say.


Blogs Provide Continuous Contact with Customers – The Value of Blogging


Blogs are also one of the most cost-effective ways of marketing. Create them once and you can use them multiple times over a wide variety of different formats.


Blogs can be sent directly to your existing customer base via their email or RSS feeds. Or they can be posted on social media sites. Blogs also can be used to attract new customers.


At Lytron Design, we specialize in helping our clients develop effective blogging strategies that can help reinforce strong relationships with existing customers as well as broaden their client base.

Customer Recognition Programs Pay Huge Dividends

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Have you ever had the experience of walking into a local store and having the proprietor come out and greet you by name? If so, it’s probably something you haven’t forgotten.


It’s also a huge motivator for you to return to that business again and again. Why? Because people have a natural desire to be recognized. It makes people feel special and is one of the simplest, fastest, and most affordable ways to build loyalty bond between your customers and your business, brand, and products.


Digitally Recognizing Your Customers


Every online business is constantly seeking new and innovative ways to capture a larger and larger market share. One of the best ways for your business to do this is to launch recognition programs for your existing customers.


While you may not be able to physically replicate the experience you had when you were recognized by the owner of a local business, there are many steps you can take to build those same kinds of positive emotions within your online customers.


For example, one simple way to do this is to remember the preferences of your customers who visited your business online. With just a few lines of code, you can capture your website visitor’s preferences and remind them of what they looked at the last time they visited your online store.


Customer Recognition Programs Pay Huge Dividends – we recommend customizations


Another effective way to interact with customers so that they feel recognized by your online business is to make personalized recommendations of products you think they might want.


Streaming video services such as Amazon Prime, Netflix, and Hulu already provide this service this for their subscribers, recommending TV shows and movies they think they might like based on what they watched in the past.


This type of affordable software is widely available for online businesses as well. By making recommendations to your customers about products or services you think they might enjoy, you can reinforce the loyalty bonds that are the key to repeat business.

The Commercial Value of Birthdays

The Commercial Value of Birthdays

One thing that everybody has is a birthday. It’s the one special day of the year in which your family, friends, neighbors, co-workers, and others commemorate your day with good thoughts, well wishes, and genuine greetings.

While not everybody wants to celebrate their birthday — especially as they get older — they happen every year whether you like it or now.

But birthdays also have substantial commercial value. If you are a small business owner, capturing data such as your customer’s birthdays can be a valuable marketing tool. Sending birthday greetings, exclusive birthday offers, or even small gifts such something free can convert an occasional customer into a lifelong, raving fan of your business.

Birthdays and Employee Relations

Another commercial benefit of birthdays to employers has to do with employee relations. Any successful manager will tell you that the secret to developing a loyal, committed staff is constantly providing rewards and recognitions that employees feel are genuine and meaningful.

Recognizing employees on their birthdays is one of the easiest ways to accomplish this. Some companies will have their entire management team or executives sign birthday cards that are sent to employee’s homes on their birthdays.

Other companies will keep track of employee birthdays and commemorate their special days with cakes, lunchtime parties, and other ways to celebrate each individual worker so that they feel special and appreciated.

The Commercial Value of Birthdays – Business Birthdays

It’s not only people who have birthdays. Businesses do as well.

Celebrating relevant anniversaries of the founding of your business with a special sale, exclusive offers, or other marketing promotions is a good way to attract customer loyalty to your brand.

Birthdays are something everybody experiences every year, whether they like it or not. Your business can benefit from birthdays by using these occasions to build customer loyalty, reward and recognize employees, and build your brand via online marketing.