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Caregiver Archetype

Brand Culture
Foster a relational culture and is typically highly structured
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Brand Voice
Is considerate, thoughtful, kind, positive, calm, and supportive
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Brand Experience
You will feel love, protection and care!
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Objective

To protect and care for others and to help

Skill

Doing things for others with compassion and generosity

Weakness

Martyrdom and being exploited. Selfishness and ingratitude

Healthcare

While we think about health and caring products, it is obvious that their messages are built upon the Caregiver archetype.

Insurance

They are caring and helping us in every area of our lives. It can be about health insurance, car or house insurance.
Charity

Charity represents the idea of helping others. They spread love and generosity. The kind of organization examples is Unicef.

About

The Caregiver Personality

The Caregiver is a selfless personality who is driven by the desire to protect and care for others, especially those in need. They are often maternity figures and take those who are in need of care, under their wing until they are stronger to take care of themselves.

CHARACTER

Archetypes

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UP Movie

Carl Fredricksen, a 78-year-old balloon salesman, is about to fulfill a lifelong dream. Tying thousands of balloons to his house, he flies away to the South American wilderness. But curmudgeonly Carl’s worst nightmare comes true when he discovers a little boy named Russell is a stowaway aboard the balloon-powered house.
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Reba - Tv Show

The show is set in Houston, Texas. It stars Reba McEntire as a wise-cracking single mother Reba Nell Hart, whose dentist ex-husband Brock has left her to marry young, ditsy Barbra Jean, his dental hygienist after an affair with her, when it is revealed in the pilot episode that Barbra Jean is pregnant.
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Mother Teresa

Mother Teresa (1910–1997) was a Roman Catholic nun who devoted her life to serving the poor and destitute around the world. She spent many years in Calcutta, India where she founded the Missionaries of Charity, a religious congregation devoted to helping those in great need.

Archetype Video Ads

Brands & Videos

your Neighbour
as yourself

Drive

Support
Help
Service
Recognition
Gratitude

Fear

Anguish
Helplessness
Ingratitude
Neglect
Blame

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