When creating content for the internet, it’s critical that it’s designed to appeal to search engines. But the question is which one?

There are dozens of companies that sort and prioritize search results for internet users. But Google remains the world’s most popular, accounting for more than 70% of all searches done online. And in the all-important area of mobile traffic, Google captures 80% of all users. So if you are going to please any search engine with your content, make it Google.

Why Google?

There are two reasons why Google has been so effective in capturing the lion’s share of online searches. The first is early adoption. When the internet was still being formed and not used by many people, Google already had identified its potential and the future need for a fast, effective algorithm that could quickly sort, prioritize, and list search results for users who type in just a couple of key words.

Google also made sure the results it provided were relevant, accurate, and high-quality. By continually updating the algorithm it uses to sort through the trillions of web documents now available online, Google has been able to prevent content providers from rigging the system so their pages ended up at the top of the search engine results page even if they weren’t the best results for the user.

Free Ninety-Nine

The other advantage Google offered is that it has always been free for people to use. The company that owns the search engine understood that more money could be made from advertisers than from charging individuals to use their service. That strategy worked and today Google’s parent company, Alphabet Inc., is one of the world’s wealthiest companies, with annual revenue of about $75.32 billion.

So if you are going to appeal to a search engine, make sure it’s Google, the world’s fastest, best, and most popular.