Minimalism Trending for Single-Page Websites

Brand Design

Brand Design

Minimalism is nothing new. In fact, the minimalist art movement began right after World War II and featured such as the artist Mondrian, the composer Philip Glass, and the author Samuel Beckett. Some saw it as a reaction to the abstract art movement of the early 20th Century, replacing the old way of doing things with something newer and simpler.

Eventually, this art movement was replaced by something else. Yet the best qualities of minimalism continue to reverberate today in the world of web design as more and more page creators turn to simple yet spare single-page websites to attract and keep visitors.

Elements of Minimalism

As the name implies, minimalism in page design can be summed by the saying, “Less is more.” It’s a classic approach to web design that continues to be increasingly popular among business websites. The minimalist aesthetic embraces both beauty and functionality simultaneously. It eliminates anything extraneous so page viewers can focus on a few simple images and plain fonts that give just the bare essentials.

Minimalist websites are user-friendly and typically feature intuitive navigation. They also have simplified color schemes, usually keeping to just three or four colors and that’s it. They also tend to rely on the creative and bold use of typography as the central design element.

The Opposite Busy

Rather than cluttering the available space with competing images, text, animation, and more, minimalist websites keep things simple and plain for the visitor. They generally have flat, simple backgrounds as opposed to heavily textured ones. And they offer a clean aesthetic that matches the brevity of the content.

Minimalism isn’t for everybody. But for some small businesses, it can be a simple yet effective way to underscore their theme and enhance their brand by challenging their customers less, not more. To find out if minimalism works for your online branding, consult the web design experts at Lytron Strategic.


When It Comes to Graphics, Consistency Is King

swot woman working at office 3TN59UJ

swot woman working at office 3TN59UJ

Things like the font you use for your text, the colors you use for lettering and background, and the size, positioning, and even gloss you use for your images are hugely important to the success of your website. More than anything, they need to be CONSISTENT.

People visiting your website will instantly become acclimated to the way you present your business and your brand online. So if you suddenly shift gears with a different color scheme, new fonts, or changes in letter sizing or image presentation, it’s going to be jarring to them. Your page visitors subconsciously want to be reassured that everything on your web pages will be consistent — even if they click through to another page.

Creating Consistency

You can often tell the business owners who built their own web pages. Maybe they had some experience in college in web design or decided to take an online course. Either way, while their websites may have all the right pieces — text content, headlines, pictures, click-through buttons, and so on — somehow they don’t have a consistent flow.

What’s missing from a website built by an amateur and those created by web design professionals like those you will find at Lytron Strategic is flow. Creating this consistent flow throughout the entire web visit experience is something that comes with years of experience.

Experience Matters

At Lytron, we literally have created hundreds of websites for dozens of small business owners. And through the years, we’ve developed the instinctive ability to make every element of a website look like it fits with everything else.

Allow us to put our decades of cumulative experience to work for your small business by letting us create a consistent, effective, and attractive website that instantly appeals to both first-time visitors and long-time customers alike.

In web design, consistency is the name of the game. At Lytron Strategic, our experience is your website’s biggest strength.