Websites used to be something of a novelty. But in less than two decades, they have become as much a part of running a business as having a phone number or a cash register.

Businesses today need to have websites that are appealing, interactive, and instinctive to navigate. People aren’t going to spend time on your website if it doesn’t feel natural or inviting. Superior web design lures people further and further into your brand so they can spend more time with the products and services you offer.

Apple Computers

The late Steve Jobs was one of the first advocates for instinctive design. The first Apple computers didn’t come with a lengthy instruction manual. Instead, users were invited to take them out of the box, turn them on, and see what happens.

This commitment to instinctive design continues today with the iPhone. While there are millions of videos, blog posts, and text strings you can access regarding how to optimize your smartphone when you originally purchase it there aren’t any instructions. You just turn it on and go.

Websites need to be the same way. When people feel like they are spending too much time trying to figure out how to navigate your website or get lost in an endless series of tasks, they are going to click off.

Design Appeal

Similarly, websites need to be attractive, featuring soothing color schemes and professional images featuring beautiful subjects, whether they are people, pets, scenery, or whatever best matches your brand.

Lytron Design specializes in creating attractive, interactive websites that instantly make genuine connections with people, building trust bonds, and boosting your brand. If you want people to stay on your websites after landing there, Lytron Design has the knowledge, skills, and digital tools to keep people coming back to your business website over and over again.