What do you hope to accomplish with your business website? Specifically?


Building and maintaining effective web pages isn’t cheap. While there are lots of ways to attract “free” traffic, in reality, the business owner typically pays hundreds, even thousands, of dollars to draw customers to their online business sites.


How can you tell if the investment is worth it? By having “SMART” goals for your business website.


Making Web Pages Worthwhile


“SMART” is an acronym that describes successful goal-setting. It stands for:


  • S – Specific
  • M – Measurable
  • A – Agreed Upon
  • R – Realistic
  • T – Time-Based


These five criteria are an effective way to measure if the investment you make in your business’s online web pages is worth it.


Launching a website and then sitting back to wait to see what it will do isn’t a successful business plan. Instead, you need to have SMART goals for your website that tell you — in practical, black and white terms — if it is doing what you need it to do for your business.


 The Measure of Success


Your goals need to be specific: How much traffic should your website be getting per day, per hour, or even per minute. It needs to bring in “$X” amount of additional revenue. And so on.


The objectives also need to be measurable. “I want people to enjoy my website” isn’t specific enough. “I want to receive 100 “Likes” per week on my Facebook page” is.


Creating unrealistic goals for your business’s online presence will only lead to disappointment. Instead, keep your goals attainable then consistently grow on your success week after week.


Finally, the goals you set for your online website, social media campaign, or other online enterprise need to be time-based. Open-ended goals aren’t measurable or specific enough.


Instead, using deadlines to motivate your and your team to success is a time-tested approach to achieving your objectives.

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